/* Rhetonic — Words That Move. */

:root {
  --ink: #111827;
  --deep-ink: #171A2B;
  --electric-coral: #FF5C5C;
  --coral-light: #FF8580;
  --acid-lime: #C7F04A;
  --lime-soft: #E8F7A9;
  --cobalt: #3155D9;
  --blue-soft: #DCE4FF;
  --warm-cream: #FFF7E8;
  --paper: #FFFDF8;
  --white: #FFFFFF;
  --text: #161B26;
  --muted: #687080;
  --line: rgba(17, 24, 39, 0.14);
  --header-h: 88px;
  --ease: cubic-bezier(0.22, 1, 0.36, 1);
  --font-display: "Space Grotesk", sans-serif;
  --font-body: "Manrope", sans-serif;
  --font-mono: "DM Mono", monospace;
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  font-family: var(--font-body);
  font-size: 1.0625rem;
  line-height: 1.6;
  color: var(--text);
  background: var(--warm-cream);
  cursor: none;
}

body.is-touch {
  cursor: auto;
}

body.is-touch .cursor {
  display: none !important;
}

img,
svg {
  max-width: 100%;
  display: block;
}

a {
  color: inherit;
  text-decoration: none;
}

button {
  font: inherit;
  color: inherit;
  background: none;
  border: none;
  cursor: none;
}

body.is-touch button {
  cursor: pointer;
}

ul,
ol {
  margin: 0;
  padding: 0;
  list-style: none;
}

h1, h2, h3, h4, p {
  margin: 0;
}

.sr-only {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  white-space: nowrap;
  border: 0;
}

.skip-link {
  position: absolute;
  left: 1rem;
  top: -100%;
  z-index: 9999;
  padding: 0.75rem 1rem;
  background: var(--ink);
  color: var(--white);
  font-family: var(--font-mono);
  font-size: 0.75rem;
}

.skip-link:focus {
  top: 1rem;
}

:focus-visible {
  outline: 2px solid var(--cobalt);
  outline-offset: 3px;
}

/* Custom cursor */
.cursor {
  position: fixed;
  top: 0;
  left: 0;
  z-index: 10000;
  width: 12px;
  height: 12px;
  border-radius: 50%;
  background: var(--electric-coral);
  pointer-events: none;
  transform: translate(-50%, -50%);
  transition: width 0.25s var(--ease), height 0.25s var(--ease), background 0.25s ease;
  mix-blend-mode: multiply;
}

.cursor.is-label {
  width: auto;
  height: auto;
  min-width: 64px;
  padding: 0.55rem 0.85rem;
  border-radius: 999px;
  background: var(--ink);
  color: var(--acid-lime);
  mix-blend-mode: normal;
}

.cursor__label {
  display: none;
  font-family: var(--font-mono);
  font-size: 0.65rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.cursor.is-label .cursor__label {
  display: block;
}

/* Typography */
.mono-label {
  font-family: var(--font-mono);
  font-size: 0.7rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--muted);
}

.mono-label.light {
  color: rgba(255, 253, 248, 0.65);
}

.display {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: clamp(2.75rem, 7vw, 6.5rem);
  letter-spacing: -0.06em;
  line-height: 0.92;
  color: var(--ink);
}

.display span {
  display: block;
}

.display--cream {
  color: var(--warm-cream);
}

.display--ink {
  color: var(--ink);
}

.lede {
  max-width: 38rem;
  margin-top: 1.75rem;
  font-size: clamp(1.05rem, 1.4vw, 1.25rem);
  color: var(--muted);
}

.lede--cream {
  color: rgba(255, 247, 232, 0.78);
}

.lime-em {
  font-style: normal;
  color: var(--acid-lime);
}

.section {
  padding: clamp(5rem, 12vw, 9rem) 0;
}

.section-inner {
  width: min(1180px, calc(100% - 3rem));
  margin-inline: auto;
}

/* Buttons */
.btn {
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
  padding: 0.95rem 1.4rem;
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 0.95rem;
  letter-spacing: -0.02em;
  border: 1.5px solid transparent;
  transition: transform 0.3s var(--ease), background 0.3s ease, color 0.3s ease, border-color 0.3s ease;
}

.btn:hover {
  transform: translateY(-2px);
}

.btn--primary {
  background: var(--ink);
  color: var(--warm-cream);
}

.btn--primary:hover {
  background: var(--cobalt);
}

.btn--ghost {
  border-color: var(--line);
  background: transparent;
  color: var(--ink);
}

.btn--ghost:hover {
  border-color: var(--ink);
}

.btn--header {
  padding: 0.7rem 1rem;
  background: var(--ink);
  color: var(--warm-cream);
  font-size: 0.85rem;
}

.btn--ink {
  background: var(--ink);
  color: var(--acid-lime);
}

/* Header */
.site-header {
  position: sticky;
  top: 0;
  z-index: 1000;
  height: var(--header-h);
  transition: height 0.35s var(--ease), background 0.35s ease, backdrop-filter 0.35s ease, border-color 0.35s ease;
  border-bottom: 1px solid transparent;
}

.site-header.is-scrolled {
  --header-h: 68px;
  background: rgba(255, 247, 232, 0.86);
  backdrop-filter: blur(14px);
  border-bottom-color: var(--line);
}

.header-inner {
  width: min(1180px, calc(100% - 3rem));
  height: 100%;
  margin-inline: auto;
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  gap: 1rem;
}

.brand {
  display: inline-flex;
  align-items: center;
  gap: 0.75rem;
  color: var(--ink);
}

.brand__mark {
  color: var(--electric-coral);
  flex-shrink: 0;
}

.brand__mark .logo-stem {
  stroke: var(--ink);
}

.brand__mark .logo-curve {
  stroke: var(--electric-coral);
}

.brand__mark .logo-leg {
  stroke: var(--cobalt);
}

.brand__text {
  display: flex;
  flex-direction: column;
  gap: 0.1rem;
}

.brand__name {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 1.05rem;
  letter-spacing: -0.04em;
  line-height: 1;
}

.brand__desc {
  font-family: var(--font-mono);
  font-size: 0.55rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--muted);
}

.nav__list {
  display: flex;
  gap: 1.75rem;
}

.nav a {
  font-family: var(--font-display);
  font-weight: 500;
  font-size: 0.95rem;
  letter-spacing: -0.02em;
  position: relative;
}

.nav a::after {
  content: "";
  position: absolute;
  left: 0;
  bottom: -0.25rem;
  width: 0;
  height: 2px;
  background: var(--electric-coral);
  transition: width 0.3s var(--ease);
}

.nav a:hover::after,
.nav a:focus-visible::after {
  width: 100%;
}

.header-actions {
  display: flex;
  align-items: center;
  justify-content: flex-end;
  gap: 1rem;
}

.availability {
  display: none;
  align-items: center;
  gap: 0.45rem;
  margin: 0;
  font-family: var(--font-mono);
  font-size: 0.62rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--muted);
}

.availability__dot {
  width: 7px;
  height: 7px;
  border-radius: 50%;
  background: var(--acid-lime);
  box-shadow: 0 0 0 0 rgba(199, 240, 74, 0.7);
  animation: pulse-dot 2s ease infinite;
}

@keyframes pulse-dot {
  0% { box-shadow: 0 0 0 0 rgba(199, 240, 74, 0.55); }
  70% { box-shadow: 0 0 0 8px rgba(199, 240, 74, 0); }
  100% { box-shadow: 0 0 0 0 rgba(199, 240, 74, 0); }
}

@media (min-width: 1100px) {
  .availability {
    display: inline-flex;
  }
}

.menu-toggle {
  display: none;
  width: 44px;
  height: 44px;
  place-items: center;
  gap: 6px;
  flex-direction: column;
}

.menu-toggle span {
  display: block;
  width: 22px;
  height: 2px;
  background: var(--ink);
  transition: transform 0.3s var(--ease);
}

.menu-toggle[aria-expanded="true"] span:first-child {
  transform: translateY(4px) rotate(45deg);
}

.menu-toggle[aria-expanded="true"] span:last-child {
  transform: translateY(-4px) rotate(-45deg);
}

.mobile-nav {
  position: fixed;
  inset: 0;
  z-index: 999;
  background: var(--deep-ink);
  display: grid;
  place-items: center;
  padding: 2rem;
}

.mobile-nav[hidden] {
  display: none;
}

.mobile-nav a {
  display: block;
  font-family: var(--font-display);
  font-weight: 700;
  font-size: clamp(2.5rem, 10vw, 4.5rem);
  letter-spacing: -0.05em;
  line-height: 1.1;
  color: var(--warm-cream);
  text-align: center;
  padding: 0.35rem 0;
}

.mobile-nav a:hover {
  color: var(--acid-lime);
}

/* Hero */
.hero {
  min-height: calc(100vh - var(--header-h));
  padding: clamp(2rem, 5vw, 4rem) 0 clamp(4rem, 8vw, 6rem);
  background:
    radial-gradient(ellipse 70% 50% at 85% 20%, rgba(220, 228, 255, 0.55), transparent 60%),
    radial-gradient(ellipse 50% 40% at 10% 80%, rgba(232, 247, 169, 0.35), transparent 55%),
    var(--warm-cream);
  overflow: hidden;
}

.hero__grid {
  width: min(1180px, calc(100% - 3rem));
  margin-inline: auto;
  display: grid;
  grid-template-columns: 1.05fr 0.95fr;
  gap: clamp(2rem, 5vw, 4rem);
  align-items: center;
}

.hero__title {
  margin-top: 1.25rem;
  font-family: var(--font-display);
  font-size: clamp(56px, 9vw, 140px);
  font-weight: 700;
  letter-spacing: -0.065em;
  line-height: 0.88;
}

.hero__title .line {
  display: block;
  position: relative;
}

.hero__title .ink { color: var(--ink); }
.hero__title .coral { color: var(--electric-coral); }
.hero__title .cobalt { color: var(--cobalt); }

.lime-hit {
  position: absolute;
  left: -0.08em;
  top: 0.18em;
  width: 1.15em;
  height: 0.72em;
  background: var(--acid-lime);
  z-index: -1;
  transform: rotate(-2deg);
  opacity: 0.85;
}

.hero__lede {
  margin-top: 1.75rem;
  max-width: 28rem;
  font-size: 1.125rem;
  color: var(--muted);
}

.hero__ctas {
  display: flex;
  flex-wrap: wrap;
  gap: 0.85rem;
  margin-top: 2rem;
}

.hero__visual {
  position: relative;
  min-height: 460px;
}

.signal-field {
  position: relative;
  height: 460px;
  background:
    linear-gradient(rgba(17, 24, 39, 0.08) 1px, transparent 1px),
    linear-gradient(90deg, rgba(17, 24, 39, 0.08) 1px, transparent 1px);
  background-size: 56px 56px;
  overflow: hidden;
  mask-image: linear-gradient(90deg, transparent, #000 8%, #000 92%, transparent);
  -webkit-mask-image: linear-gradient(90deg, transparent, #000 8%, #000 92%, transparent);
}

.signal-word {
  position: absolute;
  font-family: var(--font-mono);
  font-size: 0.72rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--muted);
  transition: transform 0.8s var(--ease), opacity 0.8s ease, color 0.5s ease, font-size 0.8s ease, letter-spacing 0.8s ease;
  will-change: transform, opacity;
}

.signal-word:nth-child(1) { top: 12%; left: 8%; }
.signal-word:nth-child(2) { top: 22%; left: 62%; }
.signal-word:nth-child(3) { top: 38%; left: 18%; }
.signal-word:nth-child(4) { top: 48%; left: 72%; }
.signal-word:nth-child(5) { top: 58%; left: 35%; }
.signal-word:nth-child(6) { top: 70%; left: 8%; }
.signal-word:nth-child(7) { top: 78%; left: 55%; }
.signal-word:nth-child(8) { top: 18%; left: 40%; }

.signal-field.is-aligning .signal-word {
  opacity: 0.15;
  transform: translate(0, 0) scale(0.9);
}

.signal-target {
  position: absolute;
  inset: 0;
  display: grid;
  place-items: center;
  font-family: var(--font-display);
  font-weight: 700;
  font-size: clamp(2.5rem, 5vw, 4.5rem);
  letter-spacing: -0.06em;
  color: var(--ink);
  opacity: 0;
  transform: scale(0.92);
  transition: opacity 0.9s var(--ease), transform 0.9s var(--ease);
  pointer-events: none;
}

.signal-field.is-aligned .signal-target {
  opacity: 1;
  transform: scale(1);
}

.signal-field.is-aligned .signal-word {
  opacity: 0;
}

.signal-paths {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  opacity: 0.55;
}

.signal-path {
  fill: none;
  stroke: var(--cobalt);
  stroke-width: 1.2;
  stroke-dasharray: 6 8;
  opacity: 0.45;
}

.signal-dot {
  fill: var(--electric-coral);
}

.signal-dot--lime {
  fill: var(--acid-lime);
}

.hero-micro {
  display: flex;
  flex-wrap: wrap;
  gap: 0.75rem 1.25rem;
  margin-top: 1rem;
}

.hero-micro .mono-label {
  position: relative;
  padding-left: 0.9rem;
}

.hero-micro .mono-label::before {
  content: "";
  position: absolute;
  left: 0;
  top: 0.35em;
  width: 5px;
  height: 5px;
  border-radius: 50%;
  background: var(--electric-coral);
  animation: blink 2.4s ease infinite;
}

.hero-micro .mono-label:nth-child(2)::before { background: var(--cobalt); animation-delay: 0.4s; }
.hero-micro .mono-label:nth-child(3)::before { background: var(--acid-lime); animation-delay: 0.8s; }
.hero-micro .mono-label:nth-child(4)::before { background: var(--ink); animation-delay: 1.2s; }

@keyframes blink {
  0%, 100% { opacity: 1; transform: scale(1); }
  50% { opacity: 0.35; transform: scale(0.7); }
}

/* Reveal words */
.reveal-word {
  opacity: 0;
  transform: translateY(1.1rem);
  transition: opacity 0.7s var(--ease), transform 0.7s var(--ease);
}

.reveal-word.is-in {
  opacity: 1;
  transform: none;
}

/* Intro */
.intro {
  background: var(--deep-ink);
}

/* Services */
.services .display {
  margin-bottom: 2.5rem;
}

.service-list {
  border-top: 1px solid var(--line);
}

.service-item {
  display: grid;
  grid-template-columns: 1.2fr 0.8fr;
  gap: 2rem;
  padding: 1.75rem 1rem;
  border-bottom: 1px solid var(--line);
  transition: background 0.45s ease, color 0.45s ease;
  position: relative;
  overflow: hidden;
}

.service-item__main {
  display: grid;
  grid-template-columns: 3.5rem 1fr;
  gap: 0.5rem 1.25rem;
  align-items: baseline;
}

.service-item__num {
  font-family: var(--font-mono);
  font-size: 0.75rem;
  color: var(--muted);
  grid-row: span 2;
}

.service-item h3 {
  font-family: var(--font-display);
  font-size: clamp(1.5rem, 3vw, 2.35rem);
  letter-spacing: -0.04em;
  font-weight: 700;
}

.service-item p {
  grid-column: 2;
  max-width: 34rem;
  color: var(--muted);
}

.service-item__reveal {
  display: flex;
  flex-wrap: wrap;
  align-content: center;
  justify-content: flex-end;
  gap: 0.65rem;
  opacity: 0;
  transform: translateX(1rem);
  transition: opacity 0.4s ease, transform 0.45s var(--ease);
}

.service-item__reveal span {
  font-family: var(--font-mono);
  font-size: 0.68rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  padding: 0.4rem 0.65rem;
  border: 1px solid currentColor;
}

.service-item:hover,
.service-item:focus-within {
  color: var(--warm-cream);
}

.service-item[data-service="brand"]:hover,
.service-item[data-service="brand"]:focus-within {
  background: var(--ink);
}

.service-item[data-service="campaigns"]:hover,
.service-item[data-service="campaigns"]:focus-within {
  background: var(--electric-coral);
  color: var(--ink);
}

.service-item[data-service="content"]:hover,
.service-item[data-service="content"]:focus-within {
  background: var(--cobalt);
}

.service-item[data-service="pr"]:hover,
.service-item[data-service="pr"]:focus-within {
  background: var(--deep-ink);
}

.service-item[data-service="digital"]:hover,
.service-item[data-service="digital"]:focus-within {
  background: var(--acid-lime);
  color: var(--ink);
}

.service-item[data-service="social"]:hover,
.service-item[data-service="social"]:focus-within {
  background: var(--ink);
}

.service-item:hover p,
.service-item:focus-within p,
.service-item:hover .service-item__num,
.service-item:focus-within .service-item__num {
  color: inherit;
  opacity: 0.75;
}

.service-item:hover .service-item__reveal,
.service-item:focus-within .service-item__reveal {
  opacity: 1;
  transform: none;
}

/* Framework */
.framework {
  background: var(--paper);
}

.framework .display {
  margin-bottom: 3rem;
  font-size: clamp(2rem, 5vw, 4rem);
}

.framework__track {
  position: relative;
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1.5rem;
  padding-top: 3rem;
}

.framework__line {
  position: absolute;
  top: 0;
  left: 0;
  width: 100%;
  height: 80px;
  overflow: visible;
}

.framework__path {
  transition: stroke-dashoffset 1.4s var(--ease);
}

.framework.is-in .framework__path {
  stroke-dashoffset: 0;
}

.framework__stage h3 {
  font-family: var(--font-display);
  font-size: clamp(1.5rem, 2.5vw, 2.25rem);
  letter-spacing: -0.04em;
  margin-bottom: 0.5rem;
}

.framework__stage:nth-child(2) h3 { color: var(--electric-coral); }
.framework__stage:nth-child(3) h3 { color: var(--cobalt); }
.framework__stage:nth-child(4) h3 { color: var(--ink); }
.framework__stage:nth-child(5) h3 { color: #6a8a12; }

.framework__stage p {
  color: var(--muted);
}

/* Work */
.work .display {
  margin-bottom: 0.75rem;
}

.work-note {
  margin-bottom: 2.5rem;
}

.work-panels {
  display: grid;
  gap: 2.5rem;
}

.work-panel {
  position: relative;
}

.work-panel--offset {
  margin-left: clamp(0rem, 8vw, 6rem);
}

.work-panel__trigger {
  width: 100%;
  text-align: left;
  padding: 0;
  display: grid;
  gap: 1rem;
  position: relative;
}

.work-panel__meta {
  display: flex;
  justify-content: space-between;
  align-items: center;
  transition: transform 0.4s var(--ease);
}

.work-panel h3 {
  font-family: var(--font-display);
  font-size: clamp(2.25rem, 5.5vw, 4.75rem);
  letter-spacing: -0.055em;
  line-height: 0.92;
  font-weight: 700;
  transition: letter-spacing 0.45s var(--ease), transform 0.45s var(--ease);
}

.work-panel h3 span {
  display: block;
}

.work-panel__visual {
  height: clamp(220px, 32vw, 380px);
  display: grid;
  place-items: center;
  overflow: hidden;
  position: relative;
  transition: transform 0.5s var(--ease);
}

.work-panel__visual--01 {
  background:
    linear-gradient(135deg, rgba(255, 92, 92, 0.2), transparent 50%),
    linear-gradient(var(--ink), var(--ink));
  color: var(--electric-coral);
}

.work-panel__visual--02 {
  background:
    radial-gradient(circle at 70% 30%, var(--blue-soft), transparent 45%),
    var(--cobalt);
  color: var(--warm-cream);
}

.work-panel__visual--03 {
  background:
    linear-gradient(160deg, var(--lime-soft), transparent 55%),
    var(--acid-lime);
  color: var(--ink);
}

.work-graphic {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: clamp(3rem, 10vw, 8rem);
  letter-spacing: -0.07em;
  opacity: 0.35;
  transition: transform 0.55s var(--ease), opacity 0.4s ease;
}

.work-panel__cta {
  font-family: var(--font-display);
  font-weight: 600;
  transition: transform 0.35s var(--ease), color 0.35s ease;
}

.work-panel__line {
  position: absolute;
  left: 0;
  bottom: 0;
  width: 0;
  height: 3px;
  background: var(--electric-coral);
  transition: width 0.5s var(--ease);
}

.work-panel__trigger:hover h3,
.work-panel__trigger:focus-visible h3 {
  letter-spacing: -0.03em;
  transform: translateX(0.35rem);
}

.work-panel__trigger:hover .work-panel__visual,
.work-panel__trigger:focus-visible .work-panel__visual {
  transform: translateY(-6px) scale(1.01);
}

.work-panel__trigger:hover .work-graphic,
.work-panel__trigger:focus-visible .work-graphic {
  transform: scale(1.08) translateX(4%);
  opacity: 0.5;
}

.work-panel__trigger:hover .work-panel__cta,
.work-panel__trigger:focus-visible .work-panel__cta {
  color: var(--electric-coral);
  transform: translateX(0.5rem);
}

.work-panel__trigger:hover .work-panel__line,
.work-panel__trigger:focus-visible .work-panel__line {
  width: 100%;
}

.work-panel__trigger:hover .work-panel__meta,
.work-panel__trigger:focus-visible .work-panel__meta {
  transform: translateY(-4px);
}

.work-panel__arrow {
  transition: transform 0.35s var(--ease);
}

.work-panel__trigger:hover .work-panel__arrow,
.work-panel__trigger:focus-visible .work-panel__arrow {
  transform: translateX(8px);
}

/* Case modal */
.case-modal {
  position: fixed;
  inset: 0;
  z-index: 2000;
  background: var(--deep-ink);
  color: var(--warm-cream);
  overflow-y: auto;
  padding: 2rem;
}

.case-modal[hidden] {
  display: none;
}

.case-modal__close {
  position: fixed;
  top: 1.25rem;
  right: 1.25rem;
  font-family: var(--font-mono);
  font-size: 0.75rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--warm-cream);
  padding: 0.75rem 1rem;
  border: 1px solid rgba(255, 247, 232, 0.25);
}

.case-modal__inner {
  width: min(760px, 100%);
  margin: 4rem auto;
}

.case-modal h2 {
  font-family: var(--font-display);
  font-size: clamp(2.5rem, 6vw, 4.5rem);
  letter-spacing: -0.05em;
  line-height: 0.95;
  margin: 1rem 0 2.5rem;
}

.case-flow {
  display: grid;
  gap: 1.75rem;
}

.case-flow li {
  padding-bottom: 1.75rem;
  border-bottom: 1px solid rgba(255, 247, 232, 0.15);
}

.case-flow span {
  display: block;
  font-family: var(--font-mono);
  font-size: 0.7rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--acid-lime);
  margin-bottom: 0.5rem;
}

.case-flow p {
  font-size: 1.15rem;
  color: rgba(255, 247, 232, 0.85);
}

.case-disclaimer {
  margin-top: 2rem;
  color: rgba(255, 247, 232, 0.45);
}

/* Weight */
.weight {
  background: var(--electric-coral);
  color: var(--ink);
  overflow: hidden;
}

.weight .lede {
  color: rgba(17, 24, 39, 0.75);
}

.weight__animate {
  position: relative;
  margin-top: 3rem;
  min-height: 6rem;
}

.weight__line {
  position: absolute;
  font-family: var(--font-display);
  font-weight: 700;
  font-size: clamp(2rem, 5vw, 3.5rem);
  letter-spacing: -0.05em;
  line-height: 0.95;
  opacity: 0;
  transform: translateY(1rem);
  transition: opacity 0.6s ease, transform 0.6s var(--ease);
}

.weight__line.is-active {
  opacity: 1;
  transform: none;
}

/* Lab */
.lab__controls {
  display: flex;
  flex-wrap: wrap;
  gap: 0.75rem;
  margin: 2.5rem 0 1.5rem;
}

.lab__tab {
  padding: 0.85rem 1.2rem;
  border: 1.5px solid var(--line);
  font-family: var(--font-display);
  font-weight: 600;
  letter-spacing: -0.02em;
  transition: background 0.3s ease, color 0.3s ease, border-color 0.3s ease;
}

.lab__tab.is-active,
.lab__tab:hover {
  background: var(--ink);
  color: var(--warm-cream);
  border-color: var(--ink);
}

.lab__panel {
  padding: 2rem 0 0;
  border-top: 1px solid var(--line);
}

.lab__panel h3 {
  font-family: var(--font-display);
  font-size: clamp(1.75rem, 3vw, 2.5rem);
  letter-spacing: -0.04em;
  margin-bottom: 0.75rem;
}

.lab__panel p {
  color: var(--muted);
  margin-bottom: 1.5rem;
  max-width: 32rem;
}

/* Voice */
.voice {
  background: var(--paper);
}

.voice__layout {
  display: grid;
  grid-template-columns: 0.9fr 1.1fr;
  gap: 3rem;
  margin-top: 2.5rem;
  align-items: center;
}

.voice__slider {
  display: grid;
  gap: 0.5rem;
  margin-bottom: 1.5rem;
  font-family: var(--font-mono);
  font-size: 0.7rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--muted);
}

.voice__slider input[type="range"] {
  width: 100%;
  accent-color: var(--electric-coral);
  height: 2px;
}

.voice__output {
  margin: 0;
  padding: clamp(2rem, 5vw, 3.5rem);
  background: var(--ink);
  color: var(--warm-cream);
  min-height: 280px;
  display: flex;
  flex-direction: column;
  justify-content: center;
  transition: background 0.4s ease, color 0.4s ease, border-radius 0.4s ease, letter-spacing 0.4s ease;
}

.voice__output blockquote {
  margin: 0;
  font-family: var(--font-display);
  font-weight: 700;
  font-size: clamp(1.6rem, 3.5vw, 2.75rem);
  letter-spacing: -0.045em;
  line-height: 1.05;
  transition: letter-spacing 0.35s ease, font-weight 0.35s ease, transform 0.35s ease;
}

.voice__output .mono-label {
  margin-top: 1.25rem;
  color: var(--acid-lime);
}

/* Approach */
.approach__list {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 1.5rem;
  margin-top: 3rem;
  border-top: 1px solid var(--line);
  padding-top: 2rem;
}

.approach__num {
  display: block;
  font-family: var(--font-mono);
  font-size: clamp(1.5rem, 3vw, 2.5rem);
  color: var(--electric-coral);
  margin-bottom: 1rem;
  letter-spacing: -0.04em;
}

.approach__list h3 {
  font-family: var(--font-display);
  font-size: 1.35rem;
  letter-spacing: -0.03em;
  margin-bottom: 0.4rem;
}

.approach__list p {
  color: var(--muted);
  font-size: 0.95rem;
}

/* Culture */
.culture {
  background: var(--cobalt);
  overflow: hidden;
  position: relative;
}

.culture__words {
  position: relative;
  height: 180px;
  margin-top: 3rem;
}

.culture__words span {
  position: absolute;
  font-family: var(--font-display);
  font-weight: 700;
  font-size: clamp(1.25rem, 3vw, 2.25rem);
  letter-spacing: -0.04em;
  color: rgba(255, 247, 232, 0.28);
  animation: float-word 12s ease-in-out infinite;
}

.culture__words span:nth-child(1) { top: 10%; left: 5%; animation-delay: 0s; }
.culture__words span:nth-child(2) { top: 20%; left: 55%; animation-delay: -2s; color: var(--acid-lime); opacity: 0.7; }
.culture__words span:nth-child(3) { top: 55%; left: 20%; animation-delay: -4s; }
.culture__words span:nth-child(4) { top: 40%; left: 70%; animation-delay: -1s; }
.culture__words span:nth-child(5) { top: 75%; left: 45%; animation-delay: -3s; }
.culture__words span:nth-child(6) { top: 5%; left: 35%; animation-delay: -5s; color: var(--coral-light); }

@keyframes float-word {
  0%, 100% { transform: translateY(0); }
  50% { transform: translateY(-14px); }
}

/* Insights */
.insight-list {
  margin-top: 2.5rem;
  border-top: 1px solid var(--line);
}

.insight-item {
  display: grid;
  grid-template-columns: 4rem 1fr auto;
  gap: 1.5rem;
  align-items: start;
  padding: 1.75rem 0.5rem;
  border-bottom: 1px solid var(--line);
  transition: background 0.3s ease, padding 0.3s ease;
}

.insight-item:hover {
  background: rgba(49, 85, 217, 0.06);
  padding-left: 1rem;
  padding-right: 1rem;
}

.insight-item__num {
  font-family: var(--font-mono);
  font-size: 0.8rem;
  color: var(--electric-coral);
}

.insight-item h3 {
  font-family: var(--font-display);
  font-size: clamp(1.35rem, 2.5vw, 1.85rem);
  letter-spacing: -0.035em;
  margin: 0.35rem 0;
}

.insight-item p {
  color: var(--muted);
  max-width: 36rem;
}

.insight-item__cta {
  font-family: var(--font-display);
  font-weight: 600;
  white-space: nowrap;
  align-self: center;
  opacity: 0;
  transform: translateX(-8px);
  transition: opacity 0.3s ease, transform 0.3s var(--ease), color 0.3s ease;
}

.insight-item:hover .insight-item__cta {
  opacity: 1;
  transform: none;
  color: var(--electric-coral);
}

/* Quote */
.quote {
  background: var(--warm-cream);
}

.quote blockquote {
  margin: 1.5rem 0 0;
  position: relative;
}

.quote__mark {
  position: absolute;
  top: -0.35em;
  left: -0.1em;
  font-family: var(--font-display);
  font-size: clamp(8rem, 20vw, 16rem);
  line-height: 0.7;
  color: var(--electric-coral);
  opacity: 0.35;
  pointer-events: none;
}

.quote blockquote p {
  position: relative;
  font-family: var(--font-display);
  font-weight: 700;
  font-size: clamp(1.75rem, 4.5vw, 3.5rem);
  letter-spacing: -0.045em;
  line-height: 1.05;
  max-width: 18ch;
}

/* Why */
.why {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
}

.why__block {
  padding: clamp(2.5rem, 5vw, 4rem) clamp(1.5rem, 3vw, 2.5rem);
  min-height: 280px;
  display: flex;
  flex-direction: column;
  justify-content: flex-end;
}

.why__block h3 {
  font-family: var(--font-display);
  font-size: clamp(1.5rem, 2.5vw, 2rem);
  letter-spacing: -0.04em;
  margin-bottom: 0.75rem;
}

.why__block--cream {
  background: var(--warm-cream);
  color: var(--ink);
}

.why__block--ink {
  background: var(--ink);
  color: var(--warm-cream);
}

.why__block--coral {
  background: var(--electric-coral);
  color: var(--ink);
}

.why__block--lime {
  background: var(--acid-lime);
  color: var(--ink);
}

/* About */
.about .btn {
  margin-top: 2rem;
}

/* Final CTA */
.final-cta {
  background: var(--acid-lime);
  text-align: left;
}

.final-cta__logo {
  color: var(--ink);
  margin-bottom: 1.5rem;
  animation: logo-breathe 3.5s ease-in-out infinite;
}

.final-cta__logo .logo-stem { stroke: var(--ink); }
.final-cta__logo .logo-curve { stroke: var(--electric-coral); }
.final-cta__logo .logo-leg { stroke: var(--cobalt); }

@keyframes logo-breathe {
  0%, 100% { transform: scale(1); }
  50% { transform: scale(1.05); }
}

.final-cta__actions {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 1.5rem;
  margin-top: 2rem;
}

.final-cta__mail {
  font-family: var(--font-mono);
  font-size: 0.95rem;
  letter-spacing: 0.04em;
  border-bottom: 1px solid var(--ink);
  padding-bottom: 0.15rem;
}

.final-cta .lede {
  color: rgba(17, 24, 39, 0.72);
}

/* Footer */
.site-footer {
  background: var(--deep-ink);
  color: var(--warm-cream);
  padding: 5rem 0 2rem;
}

.footer-inner {
  width: min(1180px, calc(100% - 3rem));
  margin-inline: auto;
}

.footer-brand__name {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: clamp(2.5rem, 6vw, 4.5rem);
  letter-spacing: -0.055em;
  line-height: 0.95;
  display: flex;
  align-items: center;
  gap: 0.75rem;
}

.footer-brand__mark {
  width: 42px;
  height: 48px;
  flex-shrink: 0;
}

.footer-brand__mark .logo-stem { stroke: var(--acid-lime); }
.footer-brand__mark .logo-curve { stroke: var(--electric-coral); }
.footer-brand__mark .logo-leg { stroke: var(--warm-cream); }

/* Logo system variants */
.logo-light { color: var(--warm-cream); }
.logo-dark { color: var(--ink); }
.logo-accent .logo-stem { stroke: var(--ink); }
.logo-accent .logo-curve { stroke: var(--electric-coral); }
.logo-accent .logo-leg { stroke: var(--cobalt); }
.logo-mono { color: currentColor; }

.footer-brand__tag {
  margin-top: 1rem;
  color: rgba(255, 247, 232, 0.7);
}

.footer-nav {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 2rem;
  margin: 3.5rem 0;
  padding-top: 2.5rem;
  border-top: 1px solid rgba(255, 247, 232, 0.12);
}

.footer-nav h3 {
  font-family: var(--font-mono);
  font-size: 0.7rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--acid-lime);
  margin-bottom: 1rem;
}

.footer-nav a {
  display: block;
  padding: 0.3rem 0;
  color: rgba(255, 247, 232, 0.7);
  transition: color 0.25s ease;
}

.footer-nav a:hover {
  color: var(--warm-cream);
}

.footer-bottom {
  display: flex;
  flex-wrap: wrap;
  justify-content: space-between;
  gap: 1rem;
  padding-top: 1.5rem;
  border-top: 1px solid rgba(255, 247, 232, 0.12);
  font-family: var(--font-mono);
  font-size: 0.7rem;
  letter-spacing: 0.06em;
  color: rgba(255, 247, 232, 0.45);
}

/* Responsive */
@media (max-width: 960px) {
  body {
    cursor: auto;
  }

  .cursor {
    display: none;
  }

  .nav {
    display: none;
  }

  .btn--header {
    display: none;
  }

  .menu-toggle {
    display: inline-flex;
  }

  .header-inner {
    grid-template-columns: 1fr auto;
  }

  .hero__grid,
  .service-item,
  .voice__layout,
  .approach__list,
  .why,
  .footer-nav,
  .framework__track {
    grid-template-columns: 1fr;
  }

  .service-item__reveal {
    justify-content: flex-start;
    opacity: 1;
    transform: none;
    margin-top: 0.5rem;
  }

  .approach__list {
    grid-template-columns: 1fr 1fr;
  }

  .insight-item {
    grid-template-columns: 3rem 1fr;
  }

  .insight-item__cta {
    display: none;
  }

  .work-panel--offset {
    margin-left: 0;
  }

  .hero__visual {
    min-height: 320px;
  }

  .signal-field {
    height: 320px;
  }
}

@media (max-width: 640px) {
  .approach__list {
    grid-template-columns: 1fr;
  }

  .why {
    grid-template-columns: 1fr;
  }

  .footer-nav {
    grid-template-columns: 1fr 1fr;
  }

  .brand__desc {
    display: none;
  }

  .hero__title {
    font-size: clamp(48px, 14vw, 72px);
  }
}

@media (prefers-reduced-motion: reduce) {
  *,
  *::before,
  *::after {
    animation-duration: 0.01ms !important;
    transition-duration: 0.01ms !important;
    scroll-behavior: auto !important;
  }

  .reveal-word {
    opacity: 1;
    transform: none;
  }
}